NicheCurrent Branding + Channel Marketing

The key factor to succeed in a market is not only respecting but also actively listening and adapting the approaches to the market.


Founded in 2004, NicheCurrent is a professional branding and channel marketing company for Taiwan. Since its establishment, NicheCurrent has been advising hundreds of SMBs on branding and go-to-market projects, as a certified consulting partner of Branding Taiwan. Since 2015 we focus on the business development in education industry, and since then we are the area developer of Helen O'Grady Drama Academy.

Our unique value is a ready and professional team who close to the market. NicheCurrent will be your trusted local stakeholder of the business development in Taiwan. By implementing effective brand and channel strategy, and offering effective sales and customer support to the local market, NicheCurrent helps you to localized your brand strategy and tactics, recruit the right channel partners (distributors/resellers), and grow your business in Taiwan.


Mr. Chang is the Managing Director of NicheCurrent, and the Managing Director of Helen O'Grady Drama Academy Taiwan. He is a marketing professional with solid experiences from IT and professional services industries. His experiences cover B2B and B2C, tangible and intangible products (hardware, software, services, system); channels and large accounts; domestic and overseas markets.

David has worked for Taiwanese, American, and European companies; start-up, SMB, and large enterprises. Thus, he has a good command of international team work and localization. He was also the external advisor, speaker and instructor for TAITRA (Taiwan External Trade Development Council).

Until 2004 David was the Vice President of a hi-tech start-up, Q6 Networks, in charge of its global expansion. Prior to this, he was Channel Sales Manager of Cabletron Systems, at the time the world's third largest network solution provider. During that period, two of its six channel partners went public because of their outstanding performance on selling the brand.

Until 1998 David was Sales Manager of Oracle, the world's largest application software company. At the time, he was managing large accounts in the government and military territories.

David holds an MBA degree from the Rotterdam School of Management at Erasmus University (RSM Erasmus University) in the Netherlands, and a BBA in Information Management from National Taiwan University.


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